It looks like the average cutesy anime, but you pass beyond the third episode and you realize is not. Here being a cute underaged magical girl has its cost and its consequences, some [main] characters die and the story is more dark and complicated than it seems at first.

Even so, (at least for me) is not THAT great either as techno said, is interesting and different at the very least, but you know how the internet works, at some point somebody pays attention to something moderately interesting and then boom! it gets popular so more people start paying attention, so its popularity increases... and so on.... haha but no! it doesnt have ANYTHING to do with MLP