The only thing that SEGA cares about now is money. They want to get rid of any significant trace of SatAM so they decided to SEGA-fy and reinvent the characters under it's copyright to fit the games.
This is to market Sonic Lost World and the upcoming Sonic Boom series (you can look it up), and as much as it is to our distaste from our group, it's working in their favor because the games are getting an increasingly higher gross after Colors and Generations.
This is actually a chain reaction after the disastrous Sonic 06, and they're trying to recover or even surpass their financial goal in order to one up the competition.
Yeah...we're living in dark times. Still, I am open minded to the new designs and actually like them. The only thing that I care about is how Archie is going to write the story now because of the reboot.