They're "bad guys" in the eyes of those who they negatively affect, which should include anyone making t-shirt designs, in-house or freelance. From a business perspective, Threadless is the reigning champion of their business model. They continue selling the idea of an "artist community" and artists continue to eat it up. The reality is, all the artists joining the "community" become the Threadless' consumer base. Artists join these sites to make money but instead, they lose money and their time. It's similar to the lottery (which is accurately called the "dummy tax"), artists pay for their "ticket" by promoting their design, which is free promotion for the website. Those who promote their design the most and bring in the most new members, will likely win. What they win is a small percentage of the profits and nothing more. The winning artists get no payment for all the promotion they did or all the customers they brought in.... And they should because that's a lot of work, work that other industries have to pay a shit-load of money for. What's really sad is some designers are so desperate for money, they join Threadless -knowing- it's a ripoff. How are things supposed to change if artists keep feeding this disease? Until we stop supporting these sites, they'll keep using us. As you likely know, Threadless is just one of many and it's not apparel now, it's all sorts of products.