Lolita have so many facet that many girls and boys can try something out and find styles that match them better. Thats something that fascinated me the most. But please don´t call it Lolita Cosplay. Its a fashion you are not in a costume and doing a character from a film, manga, anime or video game you are yourself because its a fashion style 
Ah too true, sorry, I am so used to doing cosplay that I call it that but I know it's a fashion. I class myself as a Lolita and wear my Lolita style in public. Many people have complimented me on my frilly sweet Lolita blouse :3 I am currently searching for more Lolita clothing so I can wear it more often haha :3