I don't think long term unemployed people are in the position to be picky about where they work, money is money. And if thy're so educated then they're well aware that the longer you remain unemployed the harder it is to find a job. They're not going to get picky.
Your argument is essentially if walmart improved the terms of employment, then people would want to work there. That's not an argument. By your logic no company should every improve employment conditions.
You don't realize that even if this did happen, then unskilled workers would be kicked to subway, mcdonalds, target, kmart, any massive chain, their situation would not change.
You have no point or argument.