Well, I don't know how it is in the US, but it's pretty much standard grocery store stuff in Finland. One liter of "normal" milk is usually just short of an euro in price and organic is just short of an euro and a half. Being a piss poor student most of the time that's of course a pretty big difference but the organic stuff is better for my digestive system and I prefer supporting organic products anyways, so that's what I choose to pour down my yap.