That's what most of my friends say to me when I tell them I don't like it. But honestly, it's the style I don't care for more than anything. I've never been much of a fan of anime art/animation (except for a brief period when I was in high school and didn't mind some of the better art on here). The one anime I've ever enjoyed was Princess Mononoke, and I liked it in spite of the style. Then again, I've never really liked western comics or animation much either. I'm a book person, I guess. 
If there are any particular aspects of anime he doesn't like, perhaps you can find one that doesn't include those things and he'll enjoy it more. I'd probably like anime a little more if all the female characters hadn't been either weak damsels or domineering sex-symbols in the anime my ex had me watch. I hate those stereotypes in any media, whether it be books, video games or films. They just seemed to be especially prevalent in the anime I've been exposed to.
If there are any particular aspects of anime he doesn't like, perhaps you can find one that doesn't include those things and he'll enjoy it more. I'd probably like anime a little more if all the female characters hadn't been either weak damsels or domineering sex-symbols in the anime my ex had me watch. I hate those stereotypes in any media, whether it be books, video games or films. They just seemed to be especially prevalent in the anime I've been exposed to.
Thanks for talking to me about this, I guess I need to ask him more about it!