Exactly, it's just a whole new reality made specifically for this story, but it still contains many elements from all variations of the entire Transformers Franchise, so it can be whatever the audience wants it to be, G1 Transformers, G2 Transformers, Transformers Cybertron, Transformers Energon, Transformers Animated, Transformers Prime, the Live Action Transformers Movies, or whatever other version you like better, just take your pick & imagine Pinkie Pie being thrown in a parallel version of that world made exclusively for this story.